pattern design
paper packaging design
please note all designs are owned by three pound group
Brief
Tasked with developing a series of brand patterns across five venues within the Three Pound Group, each requiring a distinct visual identity while still feeling cohesive under the broader group. The patterns needed to translate seamlessly across both physical and digital applications, with a key focus on greaseproof paper for food service.
Solution
I created a suite of custom patterns tailored to each venue’s brand personality, balancing individuality with a consistent underlying design approach. Consideration was given to scale, repeat, and legibility to ensure the patterns reproduced clearly on greaseproof paper, as well as across menus, signage and social assets. The result was a flexible system that elevated everyday touchpoints while reinforcing each venue’s identity.
